To ensure you engage on the platform and connect with the right people for your career and brand goals, you need to find and follow people who share similar interests. Consider reaching out to close contacts for recommendations that apply to your current role — or next career goal. You could contact past colleagues, managers, customers, or even your former classmates.
If you’re not seeing results, it may be time to evaluate your profile using a LinkedIn profile optimization tool. If you’re currently job hunting, this is a simple but effective way to increase your chances of being contacted. If you want to confirm your profile is aligned with the roles you’re targeting, our LinkedIn Profile Analyzer can help you identify gaps in your keywords, positioning, and overall visibility. A professional profile photo that signals credibility, approachability, and confidence within seconds. Once a recruiter enters a search, LinkedIn generates a list of profiles that match those inputs.
In fact, vertical videos receive 58% more engagement on mobile compared to landscape formats, making them a key strategy for anyone looking to increase their reach and interaction. For recruiters or agencies, encouraging verification among your team or clients can improve trust in outreach, talent sourcing, and partnership discussions. These are stronger signals of value, which means if you build your content strategy around what gets saved and shared, you’re actually driving engagement. So, if you treat LinkedIn as a serious tool for influence, career growth, or business building, this blog post is for you. Add resume-specific sections, such as hobbies or skills, and finally, tailor your new resume to each specific job opening you’re applying for. LinkedIn allows users to download their profile as a PDF (similiar to a resume), but it doesn’t provide any formatting or editing tools to add, remove, or customize the content and design.
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A solid LinkedIn profile is a great start, but experience has taught me that publishing content and engaging thoughtfully is better for attracting my audience. LinkedIn makes it easy to search and select skills that match your experience and expertise. When users land on your profile, they want to know who you’ve worked with, how long, your results, and so on.
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Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. Increased engagement by 45% and generated 20% more qualified leads through developing and implementing a strategic social media campaign. This is where most LinkedIn profiles fall short, and where the biggest opportunity for improvement exists.
- A custom LinkedIn banner makes your profile visually appealing and reinforces your personal brand.
- He writes about the latest developments in AI and its impact on society, business, and technology.
- You can also engage with their content by commenting or sharing it with your network, which can help you build relationships and expand your professional network.
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- The more specific you are, the easier it is for LinkedIn’s search tools and AI answer engines to match your profile to relevant queries.
Our LinkedIn Optimizer is a free tool that helps you improve every part of your LinkedIn profile using actionable tips, personalized checklists, and a real-time interactive walkthrough. The tool highlights what recruiters look for first, guides you through each section step by step, and offers suggestions that increase visibility and strengthen your first impression. AI tools are increasingly citing LinkedIn posts and articles, reshaping how professionals get discovered. Learn how to optimize your profile and content to boost visibility, attract recruiters and stand out.
It’s also worth keeping your location up to date to help connections and recruiters find you easily. It’s also a good idea to stay connected once your profile is up and running. Stop by for at least 15 minutes a week to see what you’ve missed, make comments on relevant stories, and answer any messages.
The more you know about this process, the easier it becomes to create a profile that lands you in their search results. If you have published any articles, research papers, or books related to your field, make sure to include them in the publications section of your profile. You can also add any certifications or courses you have completed that demonstrate your expertise. This is a great way to showcase your knowledge and accomplishments beyond just your work experience. Use the “people you may know” feature to connect with colleagues, classmates, and professionals in your field.
You can also add interests related to your industry or hobbies that may help you connect with others in your network. For example, when you complete a course on LinkedIn Learning, you’ll have the opportunity to add a course certificate to your LinkedIn profile. You do this from within the Learning History section of your LinkedIn Learning account – where you can also send updates about your learning to your network if you choose.
Understanding how it works gives you a significant advantage in getting discovered. Use a recent, well-lit headshot where you look approachable and are the only person in the frame. Dress the way you would for the work you want, and let your face fill most of the image.
And if you don’t necessarily want your current employer to find out about it, you can tweak your settings further to hide this info from anyone working at the same company as you. Underneath your work experience and education are additional spaces to show off your background and qualifications. Did you win a well-known award or write an article for a well-known publication in your industry? Adding this information to your profile is a great way to showcase what makes you unique and helps you get in some additional keywords as well. But remember that if these skills and experiences are important to landing your next job, you should also try to work them into an earlier section.
While some recruiters and connections will send LinkedIn DMs, others prefer emailing or calling. So by keeping my information current, I increase the chances of getting an offer. I’ve seen users inundate their profiles with talents that are only tangentially related to current or prospective work. While highlighting your skills is critical, make sure they’re relevant.
Reference a post they made, a mutual connection, or a shared interest. “I’d like to add you to my professional network” is a fast track to getting ignored. Even with an optimized profile, these mistakes can easily tank your results. What matters is whether your content moves people closer to a conversation. Derribar Ventures Limited
With LinkedIn posts and articles growing in weight and influence, people and brands are increasingly able to grow their reach and credibility just by posting on LinkedIn. LinkedIn rolled out significant AI-powered search updates in 2026 that fundamentally changed how recruiters discover candidates. Understanding these changes gives you a massive edge because most job seekers are still optimizing for the old algorithm. Finally, ask colleagues or clients for recommendations that vouch for your skills and professionalism. These written endorsements add social proof and strengthen your credibility, which can further improve your search ranking. If you have a job, it’s okay to state your role in the company.